Far from hurting sales, raising iPhone prices has brought Apple growing market share in India, at least for now, and at least while it also has installment plans.
Deirdre O’Brien (left) and Tim Cook open Apple BKC, the first Apple Store in India, back in 2023 (Source: Apple)
Deirdre O’Brien (left) and Tim Cook open Apple BKC, the first Apple Store in India, back in 2023 (Source: Apple)
Analysts have predictably yet plausibly argued that higher iPhone prices and no base iPhone 18 would hit Apple’s bottom line. That may well be true in most places, but a new CNBC report says it definitely is not in India.
Reportedly, the iPhone 18 Pro is seeing almost 20% more demand in the country than the iPhone 17 Pro at this point in 2025. “Apple’s volume market share is likely to hit 10% in 2026,” said Counterpoint Research director Tarun Pathak, “reaching double digits in a single calendar year for the first time, up from 4% in 2022.”