This K-Beauty Distributor Wants to Be U.S. Retailers’ ‘Best Friend’ for Brand Curation
Between Korea’s powerhouse beauty retailer Olive Young partnering with Sephora and Korean department store Shinsegae unveiling its three-month Hyper Ground pop-up in New York City, the stateside K-beauty boom is showing no signs of slowing down. In the race to tap into the U.S. market’s seemingly insatiable appetite for all things K-beauty, some Korean brands…